Develop
new marketing and processing opportunities by focusing on the quality of our food
offer and building on WDA and Welsh Tourist Board activities to establish
and market a quality food culture in Wales. This includes tourism, the
hospitality sector and the food service sector.
Public
education:
Develop a targeted public education campaign to increase awareness of organic
farming, including schools and health related work, promotional information and
factual information for consumers, drawing on best practice from other member
states.
Public
Health:
Increase awareness of the links between diet, nutrition and health through
working with young people and those having contact with the health services such
as pregnant mothers and the sick and elderly. The Organic Strategy Group will
engage with the agencies involved in health education in Wales in order to
stress commonality of message and interests.
Research,
market intelligence: The
Welsh Assembly Government, through liaison with DEFRA, should ensure that
account is taken of specific Welsh needs in funding and the focus of
research. Through Organic Centre Wales (OCW) and other stakeholders,
identify statistics and market intelligence needs and develop projects to
meet these needs, ensuring disaggregation to a Welsh level when appropriate.
Minimize
the administrative load: Producers
are increasingly burdened with proving their compliance with assurance and
agri-environment schemes and ever-increasing legislative requirements. Through
liaison with the Welsh Assembly Government, OCW should work to ensure
streamlining of schemes and verification inspections.
GM
free Wales.
The Organic Strategy Group wishes to see Wales’ GM-free status maintained.